From Start to Sold, every step is intentional, data-backed, and engineered to outperform the market.
We clarify goals, timing, budget, and risk tolerance, then review a micro‑market brief with comps and buyer personas for your home. You’ll leave with a milestone calendar, a rough prep budget, and a clear definition of success.
I build a data‑backed valuation using hyper‑local comps and adjustments, plus a customized net sheet with scenario ranges. Together we choose our go‑to‑market: full MLS launch, private “whisper” period, or a two‑phase strategy designed to maximize leverage.
After a room‑by‑room walkthrough, I create an ROI‑ranked punch list. I schedule and oversee painters, landscapers, handyman, cleaners, and pre‑sale inspections/reports, keeping spend tight and the timeline on track. Disclosures are organized early so buyers can write with confidence.
We elevate presentation with purpose: thoughtful staging (or consult), minor design refreshes that photograph well, and premium media—pro photography, cinematic video, floor plans/3D tour, and aerials. I craft compelling copy and feature callouts, then build your property site and social assets.
We time a high‑impact go‑live across MLS/portals, agent and buyer email campaigns, and targeted digital ads with geo‑retargeting. Open houses and private showings are coordinated for momentum. I provide real‑time feedback and adjust pricing/positioning if needed.
I analyze each offer’s terms, strength, and lender credibility, then recommend counters or a structured multiple‑offer process. We optimize not just price but timing, contingencies, rent‑back, and risk—keeping qualified backups engaged to protect your leverage.
I track contingency timelines, inspections, appraisal, title, and loan conditions, resolving issues before they escalate. Expect weekly status check‑ins (or more often), clear next steps, and help negotiating repairs or credits while keeping momentum to close.
We finalize walkthrough, key and utility transfer, and move logistics. You’ll receive a digital closing packet, vendor referrals for the next chapter, and an annual portfolio/market review. My relationship doesn’t end at closing, count on ongoing support.
From pricing analytics to cinematic media and digital campaigns, Annette’s approach blends technology with strategy for maximum impact.
Annette leverages hyper-local comps, detailed analytics, and custom net sheets to position your property at the optimal price. Buyers see value, and sellers capture maximum equity.
Every listing features professional staging, photography, cinematic video, 3D tours, and aerial footage, shared across multiple platforms, including the MLS, portals, social media, and targeted digital ads for maximum reach.
Your property is promoted through geo-targeted campaigns, retargeting ads, and private agent networks. Annette’s long-standing community and corporate contacts open doors to off-market opportunities.
Ready to make your next move? Let’s connect and create a plan that works for you.
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410 N. Santa Cruz Ave, Los Gatos, CA 95030